My name is Rosalee Lahaie Hera and I’m a Certified Sleep Consultant. My experience with a sleepless baby – and the transformation I felt after I finally got some help – is what led me to start Baby Sleep Love.
But it was success beyond my wildest dreams with Baby Sleep Love that led me to start Sleep Coach School!
Baby Sleep Love is now a thriving sleep consultancy. I’ve now helped over a thousand families transform their lives and rise out of the ashes of sleep deprivation. I’ve created an exciting virtual business, including my popular online sleep courses that have helped me coach even more families at the same time.
I’ve also built a small team that helps me run this business like a well-oiled machine so that I can continue to provide excellent service to the families who trust me with their well-being – and without working myself to the bone for pennies per hour!
All of this makes me incredibly proud and happy. But what makes me ecstatic is what all of this means for my family.
It means I get to do drop-offs and pick-ups with my two little girls. It means I get to cheer on my oldest daughter, Sofia, as she kicks butt at dance, gymnastics and swimming. It means that I can take random days off to take care of myself, without anxiety (to put my oxygen mask on first, so that I can be the parent I want to be). It means that my husband (who also runs his own business) and I can take days off together to re-connect at a moment’s notice, if needed.
It also means that we get to do super thrilling things like work from abroad (stay tuned for these evolving travel/work plans!).
But… it wasn’t always this way.
In the first couple of months after I launched this business, I dove into a sad darkness. I had built my web site and social channels, created helpful and affordable sleep packages, designed beautiful sleep plan templates and graphics, spoke with everyone I could think of about what I knew I could do really well and…. Nothing. Crickets.
Where were all the families I wanted to serve? How was I going to help pay our bills if nobody signed up as my client? When I did manage to get a Mom on a free phone consultation, I felt as though I was giving all my advice away for free – with nothing to show for it. Was this ever going to get easier?
Eventually, through toil and sweat, I figured out a number of things that I was doing SO wrong. Once I identified those issues and fixed them, a steady stream of clients started coming through and I was so thrilled to be helping them get more sleep! At last – my mission and vision were coming true! I’d unstuck myself and realized my dream!
But, only a few months later, I was stuck again. I was working 80-hour weeks and realized that I was getting paid less than minimum wage! I couldn’t see a way out of what I’d created. Sure, my business was “successful” in that I was able to get clients and get paid for my work, but working myself to the bone and not enjoying time with my family was getting old fast.
Prior to becoming a Certified Sleep Consultant, I worked in the field of healthcare policy. I have my MBA in Health Care Management and PhD in health policy and spent nearly a decade designing and implementing health care policy for the Ontario government. Although I never thought I’d be an entrepreneur (seriously), I always lovingly referred to the years I spent completing my MBA and in senior management in government as ‘business bootcamp’. When I finally emerged from this second difficult period in my business, I truly felt as though I’d put all that experience to work!
Fast forward to today, I’m enjoying my thriving business while living my life with my family to the fullest. FINALLY!
My mission now is to help sleep coaches and consultants get to a point in their business where they’re feeling successful and fulfilled. Feeling like they can have both a successful business and a fulfilling family life. It can and will happen – and I’d love to help you get there.
This will absolutely require consistency and commitment on your part – but you’ll have the guidance and support you need, and a BUSINESS MASTER PLAN for your business.
If you’re ready to serve your dream clients and build a thriving business, let’s chat. I invite you to book a no-obligation consult so we can talk about how I can help.
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When I’m not working with parents and sleep coaches, you’ll find me with my husband Jonathan, and two young daughters, Sofia and Nadette. We love to spend as much time outdoors as possible, and family games are on tap when it’s raining outside.